A new two-dimensional code by the name of SnapTag first appeared in the sector of mobile marketing solutions. With its round shape similar to that of stamps, marks and other seals, SnapTags seem to have been specifically designed for any type of label.

The SnapTag, a form of technology created by the American company SpyderLynk and which is functionally similar to the QR code, is the latest of the 2D barcodes, although its design does not contain any bars. The other major difference, which is not visible, is that unlike barcodes and QR codes that contain information that can be modified or updated, the SnapTag is used as a trigger to receive content by email or SMS, for example.

Visually, the SnapTag is a circle with a line of a certain thickness that is split in specific areas. Inside this ring is a logo or other meaningful symbol. Like the QR code, the user takes a picture with his or her phone to obtain information, discounts, exclusive content, etc.

A few examples of SnapTags as featured on spyderlynk.com.


When new technology appears on the market, we tend to think twice before giving it a try. Often, we prefer to let bigger companies experiment first, and observe as humble witnesses their success or failure. Trial periods are normal before inserting a SnapTag in any written form of communication. Moreover and as opposed to QR codes, this newcomer isn’t free, so make sure you’re well informed.

Labels at the service of the SnapTag

What makes the SnapTag so interesting is its shape, which is compatible with a large number of labels on the market. The idea here isn’t to convince you to adopt the SnapTag technology or to dissuade you from using it. All we’d like to do is tell companies that are interested in SnapTags to give them a try as labels are the best choice for this type of code. Here are three examples of SnapTags put to use:

1. Self-adhesive labels.  Test it out! Print a SnapTag on self-adhesive labels and apply them on a few samples of your direct mail to give a new dimension to your direct mailing campaign. If you don’t like the result, you won’t have to re-print your flyers or other promotional documents. The SnapTag may lead to exclusive content or, for example, promote your different social media.

2. Removable labels. Give them a try! Print a SnapTag on labels with removable glue to boost sales in stores. When the promotion is over, you only have to remove the labels and your products remain intact. A SnapTag used in this context can lead to the sending of an email with a rebate or an invitation to a promotional event.

3. Labels for pots and cards. Innovate! Print a SnapTag on labels for flower pots or descriptive cards. This is a great way to cross-sell by presenting a video where you could teach your clients how to care for their plants while promoting the advantages of a certain type of fertilizer or mulch.

Whether or not you agree or prefer QR codes now or later, SnapTags are specially designed to be printed on labels. Contact us for a free quote.