The flexible packaging industry is growing globally at a fast pace. As a result, numerous innovations have come about to make these packaging solutions more attractive, more practical and more visual.
One of the first innovations is to make the packaging easily re-sealable in order to preserve the freshness and quality of the product. Opening a package with flexible packaging is no longer a problem and can be very useful for larger sized products for instance.
This type of packaging is also lighter allowing new designs and new ideas for packaging, which can be interesting when trying to make your products stand out on the shelves. As they are flexible and not rigid, they are also easy to handle and manipulate.
From a manufacturing and production perspective, flexible packaging also offers many advantages. They are perfectly suited for flexographic printing, easy to fill and seal and easy to store. These features make flexible packaging an interesting solution for many products.
From a sustainable development point of view, flexible packaging film consists of several layers of recyclable plastics that can be bonded with adhesives, without using a solvent. Printing can also be done without the use of a solvent, minimizing the environmental footprint of the product.
If you want to innovate even further, there are very thin electronic labels which indicate the temperature of the product for example. This alternative to chemical indicators should be developed by 2015 enabling the temperature control of products and their packaging on the shelves. This is an example of an improvement in product quality through better control of its storage conditions.
The flexible packaging market is growing rapidly and the innovations and solutions offered can result in interesting solutions for your products.