The success of a shrink sleeve label depends on its look, the emotions it conveys and the feelings it creates for the consumer.
According to numerous studies, the impact of this type of label is stronger because it broadens the possibilities in terms of design and aesthetics. Moreover, research suggests that consumers think the shrink sleeve label is expensive for the manufacturer; therefore, they treat the product as a premium product with added value.
However, they might also consider that the cost of this label affects the final price of the product. But is it really more expensive?
Don’t forget that the shrink sleeve label allows secondary savings on other aspects of packaging.
For example, the shrink sleeve label includes a protective seal. There’s no need for additional plastic pieces underneath the cap and no need for additional accessories to verify that the product has not been tampered with.
As a shrink sleeve label covers the entire container, you don’t need to invest in coloring the bottles and closures. In some cases, a sleeve may act as a protective barrier against UV rays. In this case, you don’t have to apply a UV screen or use a more expensive opaque white bottle, for example, which will save you money.
At the end of the day, the shrink sleeve label is actually not more expensive than a traditional label. When the total value of a packaging project is evaluated (with several traditional labels, sometimes), the shrink sleeve label can be even cheaper. And when you consider the impact of this type of label on the sale of the product, there’s a good chance that the investment will be worth it!