In the first part of this post, you discovered beer packaging you can drink in the shower, water in a box, transparent packaging, and more. Here is part 2 of our top 10 most innovative and original packaging of the year according to IMS
6. Heineken: new, connected, eco-friendly and original packaging
Heineken, the famous beer brand, has always known how to innovate and stand out through its packaging. This year, it devised an innovative and eco-friendly container.
As the bottle is returnable, it’s reused and recycled in other establishments. Moreover, thanks to a QR code on the label, consumers can connect to a platform named Fobo to leave a message linked to the bottle.
Then, the next customer who purchases the bottle will see the message left by the previous consumer.
©Heinekein
7. Communicative packaging
The Matchabar Tea shop/bar brand has launched a new range of beverages whose main objective is to deliver simple and short messages to buyers through its label. In addition to being 100% recyclable and made up of healthy food, the brand wishes to communicate fun and trendy messages to its consumers!
©MatchaBar
8. A cup without plastic!
The Lidloc brand created a new cup entirely made of carton. Its innovative one-piece design eliminates the use of plastic. This concept allows waste reduction and promotes eco-responsibility.
©Lidloc
9. Faces on bottles of vodka
Absolut, the vodka brand, used the US presidential elections to imagine a bottle showing candidates (and other famous people) but without their faces. The purpose of this non-marketed bottle was to analyze the visual impact of packaging on the consumer.
©Absolut
10. Cups to customize
To celebrate the arrival of spring, Starbucks has created a series of personalizeable cups to customize according to your mood!
A smile, a flower, a sun, consumers can let their imagination run wild!
©Starbucks
Be original too!
Would you like to stand out from your competitors by creating unique labels and packaging? Contact our IMS specialists, we’ll be happy to contribute to your project!
