At IMS, we love packaging and labels that are out of the ordinary, and whose practicality, added- value and visuals are key factors in a brand’s success.

As we’re always looking out for innovations and trends in packaging and labels, we’d like to offer you a series of 2 post on our top 10 innovative packes of 2016/2017.

You may also want to check out a previous post on our blog, in which we talked about 2016 trends and 2017 forecasts

1. A beer, you can drink in the shower!

This brand of beer from the Pangpang brewery was designed to be consumed in the shower! With a particularly thick glass, it keeps its freshness even under very hot water.

Packaging : a beer you can drink in the shower


2. Edible beer packaging

The Saltwater Brewery in Florida has invented an innovative beer packaging that’s entirely edible for animals. This new concept protects fish and turtles from  plastic pollution of the oceans, which causes the disappearance of thousands of species, annually. See a previous blog post of ours dedicated to this subject: the consequence of the plastic pollution on the oceans.

Edible beer packaging


3. Eco-friendly fruit tea packaging

The tea brand “T2 TEA” has created an innovative, original and eco-friendly packaging for its new range of tea.

The idea was to depict a message of authenticity and naturalness through these packages in the form of fruit: bananas, oranges, pears, watermelon… As we mentioned in a previous post, the visual impact of your packaging will be a differentiating factor to stand out  from the competition. T2 Tea has clearly understood this!

Eco-friendly fruit tea packaging


4. Honest, transparent packaging!

American brand Happy Family has created transparent packaging for organic baby fruit and vegetable purées.

The goal was to provide parents with proof of the quality of the products used. The vibrant colors of the purées encourage them to choose healthier and eco-friendlier food for their children.

Honest, transparent packaging


5. Water in a box

Plastic pollution is one of the most important subjects of this past several years and it’s continuing to grow.

According to a study by Beverage Marketing Corporation, 50 billion bottles of water are consumed each year.

Boxed Water, an American company, has devised an ecological alternative by creating “water boxes” similar to those of milk.

This “water-box” which is 100% free of BPA, phthalate and other impurities is biodegradable as well. too.

Water in box


Do you like this list?

Stay tuned! IMS, your specialist in printed identification solutions will publish the second part of this ranking this week!

Do you have a project? Do you want an innovative and creative packaging? Contact us!