Your products are finalized and you want to start designing your label and packaging? Making your product unique requires some thought. You need a printing system that suits your needs.

There are many different printing techniques to choose from. For example inkjet or digital printing. These techniques use either dye-based or pigment-based inks. In short, it’s important to identify your identification solution.

In this post we’ll talk about the difference between mat and glossy finishes and how to choose the finish that will make your products stand out!

The importance of the finish

The choice of finish is a very important factor to take into account when printing your labels and packaging. Indeed, the final rendering will be very different according to whether you choose a mat or glossy finish. Finally, it’s also important to know how to choose your finish according to your packaging’s colors, shades and shadows.

To get advice from our specialists, contact us now. We’ll be happy to help you!

Choose a mat Finish

Mat paper is sturdy! It resists light as well as fingerprints and dirt, or other such contaminants. Also, mat paper absorbs more ink, which lends more perspective to the image. A mat finish doesn’t cause reflections, unlike a glossy finish. Mat paper is particularly appreciated for photographic printing as it ensures bright and powerful colors.

Black and white images are usually printed on mat paper as it sharpens the dark colors.

Choose a glossy finish

A glossy finish brings out the warm colors and illuminates your prints! Red, yellow, orange … with a glossy finish, these colors will be particularly well highlighted and will inevitably attract your consumer’s eye!

A glossy finish make it possible to obtain photo lab-quality prints! However, unlike a mat finish, it’s slightly less durable, and it is sensitive to fingerprints and other dirt. All the same, it reflects so much more light!

In short, the choice of finish is a step you can’t ignore when printing packaging and labels. Choose the appropriate finish to get the results you really want!

Which printer?

Even if the choice of paper and finish is crucial, the choice of the printer is also important! consult our printer guide to find out which one will fit your needs the most or contact us for more information.