Shrink sleeves have become ubiquitous in the packaging industry – and for good reason! They’re versatile and incredibly effective at maximizing the visual impact of a product.
Want your products to make a splash on store shelves? Shrink sleeves are the answer. Even innovative brands such as Tom Tom dietary supplements rely on shrink sleeves. That’s because this type of label not only acts as a canvas to showcase a brand’s visual identity, it’s also a practical way of complying with current regulations and marketing standards.
What’s a shrink sleeve?
A shrink sleeve is a plastic, 360-degree printed label that fully covers a product’s container (a bottle or jar for instance).
The shrink sleeve is applied to the container and heated. As the name implies, it then shrinks down to perfectly wrap around the container. It’s a labelling solution that offers:
- 360-degree coverage
- Unmatched versatility
- Significant visual impact
For instance, Tom Tom – a brand specialized in producing dietary supplements for athletes – relies on shrink sleeves for their containers of probiotics and vitamins.
Moreover, shrink sleeves maximize the surface area available for displaying key information such as ingredients and certifications. They can also feature highly effective visuals that will instantly grab the attention of shoppers, be they in store or online.
The benefits of shrink sleeves
The main advantage of using a shrink sleeve is that it provides you with an uninterrupted, 360-degree printing surface.
This allows brands to:
Ensure maximum visual appeal
Brands can leverage complex designs and bright colours to create a captivating shopping experience for clients. In other words, it’s a solution that results in better brand recognition in instances where packaging plays a key role in impacting a consumer’s decision.
Optimize the space available for legal information
The dietary supplements market requires manufacturers to meet strict regulations. As a result, products need to list a plethora of information: nutritional information, guidelines for use, legal disclaimers, etc. Shrink sleeves provide the space for this.
In fact, with shrink sleeves, you’ll have more space to display your organic, gluten-free, GMO-free certifications while complying with health and safety standards.
Can fit containers of any shape
Whether you sell your products in a standard bottle or a container in an irregular shape or with uneven surfaces, shrink sleeves will do the trick. Plus, shrink sleeves allow you to create visually appealing, one-of-kind packages that stand out on store shelves.
IMS: helping you get the most out of shrink sleeves
At IMS, we turn shrink sleeves into a strategic tool that can help boost your sales.
Custom design
Our team of experts will ensure your products feature powerful visuals that highlight their benefits.
First-rate quality
We only use materials that stand out for their meticulous finishes and we make sure your products remain aligned with your brand DNA and image.
Personalized support
The expert advisors at IMS will support you at every step of your project.
With shrink sleeves, you’ll be able to make sure that each and every one of your products – whether protein powder or a vitamin-enriched solution – not only grabs the consumer’s attention, but also provides them with a unique visual and tactile experience.
Have a project in mind? Contact our team today!
