Food and Beverage
Shelf wars at points of sales are fierce. The heat-shrink sleeve label is the only label on the market that provides as many possibilities to guarantee that your product will shine on store shelves with a unique and distinctive appearance. Sleeve labels hug the contours of even the most unique containers.
Heat-shrinkable sleeve labels are becoming increasingly popular in the food and beverage industry. As demonstrated by a study done by AC Neilsen*, the heat-shrink sleeve label generates more attention and creates stronger brand loyalty amongst potential buyers. The success of heat-shrink sleeve labels is also due to their low cost.
Heat-shrinkable labels offer an unmatched printing surface because nearly 100% of the product’s surface area can be covered. They are therefore ideal to meet the legal labelling standards (lists of ingredients, nutritional information, etc) of the food and beverage industry.
This type of label is also perfect to group many products together to make one sellable unit. This function is particularly sought after in the scope of promotions and free sample giveaways, for example.
IMS has a team of specialists that will advise and accompany you in your sleeve label project. This guarantees the best product visibility, and optimises the impact and image of your product on store shelves.
* AC Nielsen Study. Shrink Film: An alternative to traditional labels. 2010