As you know, at IMS we like to offer attractive content. That’s why we put together this latest post on a selection of original packagings that help make their product unique!

Have a look at some of our recent posts about original, ecological and innovative packaging:  Top 5 eco-friendly and original packaging

  • Part 1 and part 2 of the top 10 innovative and original packaging according to IMS.

In this post we’ll show you how packaging can practically turn your product into the newest trend!

#Hashbeer : The instagrammer’s beer


Here’s a beer designed for a female audience. The bottle’s objectives were to break traditional beer drinker stereotypes and reach a new target. The design projects femininity and lightness. This pink beer bottle concept is intended to be viral and make itself known through the sharing of the hahstag #Hashbeer on Instagram!

Original and natural: Milknature


The milk product Milk Nature was created from the idea that a milk container shouldn’t be denatured. That’s why the bottle design was conceived with the colors of the cows. This strong visual reference is designed to change consumer habits and encourage them to turn to more natural products.

Gloji: Fruit juice in a lightbulb


Fruit juices based on superfruits (fruits good for the health thanks to their richness in antioxidants such as blueberries, rasperry, blackberries, acai, acerola…) have a highly original packaging, in the shape of a lightbulb. Each lightbulb has different colors, depending on the corresponding fruit. Its pale colors, and sleek and original design have been designed to meet several objectives:

  • Promote healthy eating
  • Remind the consumer of the simplicity of juice
  • Be easy to handle

LOLEA the polka dot sangria


This Spanish drink is very popular in summer season. Its freshness and its fruit taste make it a must during warm, sunny weather. LOLEA built on this context and created original, colorful and fruity bottles!

The Shrink Sleeve label allows the manufacturer to cover 100% of the bottle to further differentiate it from other brands. This bottle will stand out for sure! Moreover, according to the flavor of the Sangria the labels are different: red or white.

Did you like this selection?

Stay tuned for the next top packaging selection!

Finally, to get advice from experts to design eye-catching original labels, contact us!