800 billion! That’ll be the number of flexible packaging units on the food packaging market by 2018, according to research from Canadean, a marketing research firm. Besides being impressive, this number is indicative of the growing popularity of this innovative packaging. Flexible packaging is set to exceed more traditional packaging, such as plastic, cardboard or glass.
In other words, flexible packaging, whether in pouch form or other types, is expected to reach 53% growth in the next three years. Metal, plastic and glass packaging on the other hand, will see reduced growth…Why?
Because pouches are lightweight, strong and durable, they provide easier storage in the pantry. For example, pouches designed to go in the microwave, which should soon replace prepared products packaged in metal cans. If Campbell’s, the brand that’s legendary for its canned soup, begins to use pouches with the “Go Soup” product, that’s proof enough that the trend is real.
The pouch also enables creative packaging, with original shapes or with transparent areas that allow the display of the product. Above all, it’s an extremely convenient package for liquids.
The flexible packaging revolution is underway and these products should take more and more space in the market. They are cheaper to produce (no need for external packaging, just a relatively thin plastic film), their mechanisms for opening and closing are simple, with a re-sealable closure ensuring product freshness, and they are durable (made with biodegradable products).
Have you considered flexible packaging for your products? Contact one of our experts to learn more!