‘Heat-shrink labels on wine bottles: what is the world coming to?’ Wine purists might cry. They might also say it cheapens a wine to be dressed from head to toe in flashy colours in a garish, form-fitting label.

But what if it is tastefully done? Winemaking has often been described an art form so doesn’t it make perfect sense to hire a good artist to use the label as a canvass to collaborate on this work of art? There are wine-makers in California doing just that with great success.

If you’ve ever held a wine bottle in the store wishing the plain paper label had just a little more description for the amount of money you are about to put down, heat-shrink labels could be the answer.

A compelling story told through convincing text and beautiful graphics can go a long way to convince potential buyers of the quality of what they are about to purchase.

A well-executed label can significantly increase the perceived value of your product. And come to think of it (my apologies to the wine purists here) how many of us can tell the difference between a 20$ wine and a 50$ wine?

And after all, you can’t really differentiate your product so much on shape (wine-bottle shaped) or ingredients (fermented grapes).  So if you’re not buying the wine based on word of mouth or a review you’ve read, the label certainly plays a pivotal role in the buying process.

The real question might be: Why aren’t there more wine bottles with heat-shrink labels?