Applications, Colour and branding, Shrink Sleeves

Every year, hundreds of new wine, beer, liquor, spirit and alcoholic beverages are being introduced to market. Be it yearly arrivals or creative mixes, consumers are continuously being offered interesting delights to discover. Also trending is the advent of smaller producers, getting to market with specialized limited editions.

Standing out and catching consumers’ attention

Long gone are the days where a simple black and white label could be slapped onto a generic clear bottle, even though it might be a good trick for a particular product. But like in dining, drinking also has to seduce the eye and be an experience.

Innovation answers this need and brings wine and spirits design to a new level.

Take for example Absolut, the Swedish spirit company, which partnered with Brancott Estate Wines out of New Zealand to create a vodka-wine blended product called “Absolut Tune”.

Besides the black-based bottle with special treatment, the product also offers a particularly interesting half-bottle shrink sleeve covering the top gold detailing.

The sleeve covers the bottle “just like a jacket”. The outside of the sleek white sleeve has a gold band along the bottom. In lieu of a zipper, a practical tear seal allows you to neatly split the sleeve open, up to its cork. The opened “jacket” reveals the bottle’s nice detailing and the sleeve’s golden interior finish.

Your next product

This stunningly elegant example demonstrates a creative yet sensible way to use shrink sleeves with wine, spirits and other alcoholic beverages. It’s fun to play with and makes it easy to recycle the plastic sleeve.

Shrink sleeves allow for short run labeling for limited product edition, corporate labeling, and events such as New Year’s Eve. You can also take also advantage of the reverse side of the sleeve if you want to take the creative concept that much further.

Hope this gets your imagination going :). Looking forward to see your next bottle design!